Thus, if you keep advertising in the phone book, you'll end up getting ten times more visibility. ![]() They’ll go on to explain that they also have 100x fewer businesses actually posting advertisements in the directory. The phone book salesperson will admit they only have 10% of the readership they enjoyed during the yellow pages' golden ages. They'll try to sway you to keep advertising in the printed directory and they use tried and tested sales ‘logic’ to do this. Your local phone directory provider (or "yellow pages" company) will try to convince you that some people still use their hardcopy directory. Phone directory companies have some clever tricks up their sleeve, to explain why they think it’s still a good idea to print and distribute hard copies. All jokes aside, if no one uses the phone book anymore except for during a party trick or maybe as kindling to start a campfire, why are they still printing them? The only thing the phone book was good for that day, was a good laugh. I forgot the trick and thus failed in my attempt to display a feat of strength. ![]() The last time I had a phone book in my hands was a few years ago when I tried to impress my father-in-law by tearing his phone book in half. Let's face it, Google® is the modern-day "yellow pages" we all use to find the products and services we need. Remember using the phone book or your local "Yellow Pages" to find everything from a plumber to pizza? If you're like me, you don't have any use for a hardcopy phonebook anymore. Ever wonder why local phone directory companies still print hardcopy phone books? The answer to this mind-boggling question, which we all ask ourselves when we find a new edition of the phone book on our doorstep, will surprise you.
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